Park Central Zone 11

Birmingham, England

An exciting mixed-use project on a steeply sloping inner-city site. The design ethos derives a narrative of diversity and harmony, whilst creating a classic, confident tall building. The bold vertical emphasis creates presence whilst the counter-poised ‘chequer-flag’ establishes a scale reference. Together they create a tower that is ambitious yet humanist in its aspiration.

The residential sits on top of a significant retail centre with associated car-parking. The central area at podium level creates a new public garden accessed from the upper level. The entire development is conceived as a single structure, yet deliverable in phases.

  • Mixed use development incorporating:
    • 85,000 sq ft retail
    • 415 apartments

  • Designed to express an architectural narrative of diversity and harmony
  • A tall building designed to a human scale
  • New public garden at podium level
  • Designed as a single structure that can be phased
  • Active frontage throughout this sloping site
  • Capitalises on unique position between Edgbaston and City Centre